marketingiseasy.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : marketingiseasy.com/

Character length : 20

Title

Marketing is Easy | The Anti-Expert Expert

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

type: article
url: http://marketingiseasy.com/
title: Marketing without the BS
site_name: Marketing is Easy
image: http://marketingiseasy.com/wp-content/uploads/2014/01/Favicon-E-v31.jpg
description: While a consultant at McKinsey I was once told: “You need to either make things very simple or very complex.” Super simple projects sold because the executives understood what was going to be done and the impact seems obvious. Super complex projects sold because the McKinsey team looked like they could handle it and the […]
locale: en_US

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://marketingiseasy.com/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Marketing is Easy | The Anti-Expert Expert

Character length : 42

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 15%

Acceptable! The text / code ratio is between 15 and 25 percent.

Headings

H1	H2	H3	H4	H5	H6
2	2	3	0	0	0

Heading structure in the source code

<H2> Marketing is Easy
<H3> Menu
<H1> Marketing is Easy
<H2> The Anti-Expert Expert
<H1> Marketing without the BS
<H3> Marketing is Easy (The Book)
<H3> Recent Posts

Word cloud

marketing17
easy11
get7
attribution6
book5
like5
customer5
super4
blog3
data3
impact3
simple3
need3
new3
email3
better3
complex3
value3
search3
part3
twitter3
lifetime3
how3
site3
tell3
challenges2
team2
understand2
offline2
started2
behavior2
reading2
online2
testing2
most2
people2
facebook2
look2
check2
advertising2
projects2
noise2
random2
really2
big2
used2
pages2
follow2
menu2
solution2
home2
hard2
media2
bio2
sold2
because2
all2
very2
make2
confuse2

Keyword matrix

word	title	descriptions	heading
marketing
easy
get
attribution
book
like

Two Word cloud

lifetime value3
you can2
your customer2
will tell2
easy thing2
super complex2

Three Word cloud

customer lifetime value2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 0 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

5.50

Flesch Reading Ease

68.70

Coleman Liau Index

10.90

Automated Readability Index (ARI)

3.60

Dale–Chall Readability

7.70

SMOG Index

9.10

Spache Readibility

5.00

Number of letters

10044

Number of words

2210

Number of sentences

305

Average words per sentences

Number of syllables

3416

Syllables in words

3230

Average syllables in words

1.55

Number of words in first three syllables

320

Percentage of word / syllables

14.48

Words not in Dale-Chall easy-word list

1024

Words not in Spache easy-word list

289

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible in only one version. The www version is redirected to the version without www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Good! The website uses printer-friendly CSS.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://marketingiseasy.com/wp-includes/js/jquery/jquery.js?ver=1.11.3
http://marketingiseasy.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
http://marketingiseasy.com/wp-includes/js/jquery/ui/effect.min.js?ver=1.11.4
http://marketingiseasy.com/wp-includes/js/jquery/ui/effect-slide.min.js?ver=1.11.4
http://marketingiseasy.com/wp-content/themes/getnoticed/js/main.min.js?ver=20140513
http://marketingiseasy.com/wp-includes/js/wp-embed.min.js?ver=4.4.10

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://marketingiseasy.com/wp-content/themes/getnoticed/style.css?ver=20140520
http://marketingiseasy.com/wp-content/themes/getnoticed/style-custom.css?ver=20131018
http://marketingiseasy.com/wp-content/themes/getnoticed/style-print.css?ver=20130731
http://marketingiseasy.com/wp-content/themes/getnoticed/style-responsive.css?ver=20140520

File size of all css files combined

0.00

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

0.00

Gzip compression

Your site uses compression.

Speed test – Browser cache

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

0.00

Image optimisation

All images are optimized.

Links

We found a total of 28 different links.
Internal links: 24
External links: 4

External links:

Link text (anchor)	Link strength
Follow me on Twitter
Connect with me on LinkedIn
Add me on Google+
Get Noticed! Theme

Internal links:

Link text (anchor)	Link strength
Marketing is Easy
Skip to content
Home
Contact
Attribution Part 1: Attribution is Hard
Subscribe to my RSS Feed
menu
The Blog
The Book
About
Bio
Twitter
Media Mentions
Marketing Is Easy
blog
email list
What's with the book title?
Tylenol vs Vitamins
Why your company should not use Big Data
Media Mention: Individualized Marketing
How to do Marketing
Book Recomendations
Investment is Easy
Interviews vs Performance Reviews in Consulting

Website security

69.195.124.99

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of marketingiseasy.com

Marketing is Easy | The Anti-Expert Expert

Tasks

SEO

Social

Content

Readability

Technologies

Speed test

Speed test – Javascript

Speed test – CSS

Speed test – Compression

Speed test – Browser cache

Speed test – Images

Links

External links:

Internal links:

Website security

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